This one time event was held in the summer of 2019, across six billboards in the US. Each minimal white billboard was turned into a cinema overnight. Each hosted movies in the areas and for the fans that made A24 what it is today.
Role ······ Creative Director
Hired by ········· Mythology
Client ···························· A24
Hired by ········· Mythology
Client ···························· A24
Over the years I have assisted Ferdinando Verderi and his team during their Creative Direction of various fashion campaigns, amongst them for Prada, Stone Island and Louis Vuitton.
While helping conceptualize campaigns in the early days, the last few years I have been exclusively involved with production — assting with directing, guiding models and actors, or rewriting dialogue and actions on set.
Role ················ On-set directing/writing
Hired by ·················· Ferdinando Verderi
Clients ············· Prada, Stone Island, etc.
Hired by ·················· Ferdinando Verderi
Clients ············· Prada, Stone Island, etc.
Working with the Nike Creative Lab I strategized and named their latest innovation platform that reduces 75% of its carbon footprint through a first generation material.
Role ······································· Naming
Hired by ······ Nike Creative Studio
Client ·········································· Nike
Hired by ······ Nike Creative Studio
Client ·········································· Nike
In preparation for a redesign of the Music Video destination Vevo, I helped PORTO ROCHA to listen to the people at the center of it.
Over the course of 2 weeks we conducted one-on-one interviews with stakeholders, which resulted in the work you can see here on PORTO ROCHA’s own website.
Role ······ Strategist/Researcher
Hired by ······· PORTO ROCHA
Client ··································· Vevo
Hired by ······· PORTO ROCHA
Client ··································· Vevo
"So Look…Let's F**King Bet On This" — While the idea to let people bet on how much the movie would gross its opening weekend could unfortunately not be realized, we were happy to see some of the merch ideas pop up at the Uncut Gems pop up (held in the actual diamond district where the movie takes place and was shot).
Role ·································· Concepting
Together with ······· Marc Vermeeren
Hired by ······································· A24
Together with ······· Marc Vermeeren
Hired by ······································· A24
projects I contributed to as core writer/concepter: