Pushing the limits of AIRism with alexander wang


In 2019, alexanderwang reimagined UNIQLO LifeWear once again, this time pushing the limits of AIRism with a collection featuring two newly-invented variations, including the lightest AIRism fabric yet.

Working directly with Alexander Wang, the alexanderwang team and UNIQLO’s Global Creative Lab in New York, we developed the “Cool As Air” campaign across still and moving imagery. We even got Alexander Wang himself to make a cameo.