Creative Director
MY ROLE ········ Strategist/Researcher
CREATED WITH ··· PORTO ROCHA
CLIENT ········· Vevo
MADE IN ········ November 2021


Vevo Rebrand

No better place to start
than by listening

In preparation for a redesign of the Music Video destination Vevo, I helped PORTO ROCHA to put together a report on what we heard about the brand from the people at the center of it. 

Over the course of 2 weeks we conducted one-on-one interviews with some of the most important stakeholders, hearing their points of view on the main challenges and the opportunities that emerged. 

This was just a small beginning for a much larger design trajectory that continued after my contribution. The result of which can be seen below and on PORTO ROCHA’s own website





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About



For a decade I have tried to help brands, artists and agencies  resonate within the evershifting cultural currents that make up our contemporary lives. As the mediated landscapes that shift by the second, it’s often not enough to inflitrate the chatter, one has to define the conversation.

This is what I’ve aspired to ever since joining Droga5 NY, in 2012, and continue to do so today in a freelance capacity with every project I take on; whether in service of studios, agencies, brands, products, musicians, film labels, fashion houses or otherwise.

As a Creative Director I am always creating in collaboration, with the written word as my executionary skill—while also sometimes operating as brand strategist, copywriter, researcher or art director.




CORE ROLES
 
1. CONCEPTING

Creating accessible and desirable ideas at the core of brands and campaigns.
2. PRESENTING

Communicating the ideas to creative teams, clients and stakeholders.
3. DIRECTING

Guiding, creative directing and casting those who make the idea a reality.




CORE COLLABORATORS
 
MARC VERMEEREN  /  DANIEL SUMARNA
TAL MIDYAN  /  CARLA HJORT  /  OMAR ALMUFTI 
FERDINANDO VERDERI  /  YASMIN DIKKEBOOM
RUBBERBAND


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DISCLAIMER: NONE OF THE WORK ON THIS SITE COULD’VE BEEN REALIZED WITHOUT THE BRILLIANCE OF MANY OTHERS, TOO MANY TO NAME,  YOU KNOW WHO YOU ARE.