ROLE ··········· Creative
CREATED WITH ··· Daniël Sumarna
AGENCY ········· Droga5
CLIENT ········· Under Armour
DIRECTED BY ···· Aoife McArdle
MADE IN ········ May 2019
CREATED WITH ··· Daniël Sumarna
AGENCY ········· Droga5
CLIENT ········· Under Armour
DIRECTED BY ···· Aoife McArdle
MADE IN ········ May 2019
Under Armour TV ad
Baseball is a
Baseball is a
numbers game
For Under Armour’s “It Comes From Below” campaign, we elevated Bryce Harper’s uniquely young and fast rise to baseball stardom—a sport defined by numbers, especially in the modern era.
To levarage this traditional tale while simultaneously emphasizing the unquantifyable variable of raw talent, we invited Bryce’ high school coach Sam Thomas to deliver the VO.
See here the full Voice Over, annotated by the Washington Post.
To levarage this traditional tale while simultaneously emphasizing the unquantifyable variable of raw talent, we invited Bryce’ high school coach Sam Thomas to deliver the VO.
See here the full Voice Over, annotated by the Washington Post.
About
For a decade I have tried to help brands, artists and agencies resonate within the evershifting cultural currents that make up our contemporary lives. As the mediated landscapes shift by the second, it’s often not enough to inflitrate the chatter: instead one has to define the conversation.
This is what I’ve aspired to do ever since joining Droga5 NY, in 2012, and continue to do so today in a freelance capacity with every project I take on; whether in service of studios, agencies, brands, products, musicians, film labels, fashion houses or otherwise.
As a Creative Director I am always creating in collaboration, with the written word as my executionary skill—while also sometimes operating as brand strategist, copywriter, researcher or art director.
CORE ROLES
1. CONCEPTING
Creating accessible and desirable ideas at the core of brands and campaigns.
Creating accessible and desirable ideas at the core of brands and campaigns.
2. PRESENTING
Communicating the ideas to creative teams, clients and stakeholders.
Communicating the ideas to creative teams, clients and stakeholders.
3. DIRECTING
Guiding, creative directing and casting those who make the idea a reality.
Guiding, creative directing and casting those who make the idea a reality.
CORE COLLABORATORS
MARC VERMEEREN / DANIEL SUMARNA
TAL MIDYAN / CARLA HJORT / OMAR ALMUFTI
FERDINANDO VERDERI / YASMIN DIKKEBOOM
RUBBERBAND
DISCLAIMER: NONE OF THE WORK ON THIS SITE COULD’VE BEEN REALIZED WITHOUT THE BRILLIANCE OF MANY OTHERS, TOO MANY TO NAME, YOU KNOW WHO YOU ARE.