MY ROLE ········ On-set Writer / Creative
CREATED WITH ··· Ferdinando Verderi
Daniël Sumarna
CLIENT ········· Prada
MADE IN ········ November 2020
CREATED WITH ··· Ferdinando Verderi
Daniël Sumarna
CLIENT ········· Prada
MADE IN ········ November 2020
Prada Dialogues
Writing questions and directing answers on set
During the shoot of the Prada S/S 2021 campaign, as Creative Directed by Ferdinando Verderi and Daniël Sumarna, I helped on set to both write questions and direct answers.
While the main campaign was shot without photographer (using a 360-degree camera rig instead), one of three video sets was in my charge—where I guided models through VO and on-the-fly answers to the questions.
While the main campaign was shot without photographer (using a 360-degree camera rig instead), one of three video sets was in my charge—where I guided models through VO and on-the-fly answers to the questions.
About
For a decade I have tried to help brands, artists and agencies resonate within the evershifting cultural currents that make up our contemporary lives. As the mediated landscapes shift by the second, it’s often not enough to inflitrate the chatter: instead one has to define the conversation.
This is what I’ve aspired to do ever since joining Droga5 NY, in 2012, and continue to do so today in a freelance capacity with every project I take on; whether in service of studios, agencies, brands, products, musicians, film labels, fashion houses or otherwise.
As a Creative Director I am always creating in collaboration, with the written word as my executionary skill—while also sometimes operating as brand strategist, copywriter, researcher or art director.
CORE ROLES
1. CONCEPTING
Creating accessible and desirable ideas at the core of brands and campaigns.
Creating accessible and desirable ideas at the core of brands and campaigns.
2. PRESENTING
Communicating the ideas to creative teams, clients and stakeholders.
Communicating the ideas to creative teams, clients and stakeholders.
3. DIRECTING
Guiding, creative directing and casting those who make the idea a reality.
Guiding, creative directing and casting those who make the idea a reality.
CORE COLLABORATORS
MARC VERMEEREN / DANIEL SUMARNA
TAL MIDYAN / CARLA HJORT / OMAR ALMUFTI
FERDINANDO VERDERI / YASMIN DIKKEBOOM
RUBBERBAND
DISCLAIMER: NONE OF THE WORK ON THIS SITE COULD’VE BEEN REALIZED WITHOUT THE BRILLIANCE OF MANY OTHERS, TOO MANY TO NAME, YOU KNOW WHO YOU ARE.