Creative Director
MY ROLE ········ Creative / On-set Writer
CREATED WITH ··· Ferdinando Verderi      
                 Daniel Sumarna
CLIENT ········· Prada
MADE IN ········ February 2020




Prada Acronyms

Partially

Responsible

And

Definitely

Appreciative

In 2019, I helped to Ferdinando Verderi and Daniël Sumarna on the production of the SS20 campaign for Prada, called acronyms.

Exploring the multitudes of the Italian fashion house, I wrote possible acronyms, helped direct some of the talent on the video sets and curated a series of writers to continue and expand the possibilities of the campaign after the shoot. 

Below is a small sample of the results from those efforts.






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About



For a decade I have tried to help brands, artists and agencies  resonate within the evershifting cultural currents that make up our contemporary lives. As the mediated landscapes that shift by the second, it’s often not enough to inflitrate the chatter, one has to define the conversation.

This is what I’ve aspired to ever since joining Droga5 NY, in 2012, and continue to do so today in a freelance capacity with every project I take on; whether in service of studios, agencies, brands, products, musicians, film labels, fashion houses or otherwise.

As a Creative Director I am always creating in collaboration, with the written word as my executionary skill—while also sometimes operating as brand strategist, copywriter, researcher or art director.




CORE ROLES
 
1. CONCEPTING

Creating accessible and desirable ideas at the core of brands and campaigns.
2. PRESENTING

Communicating the ideas to creative teams, clients and stakeholders.
3. DIRECTING

Guiding, creative directing and casting those who make the idea a reality.




CORE COLLABORATORS
 
MARC VERMEEREN  /  DANIEL SUMARNA
TAL MIDYAN  /  CARLA HJORT  /  OMAR ALMUFTI 
FERDINANDO VERDERI  /  YASMIN DIKKEBOOM
RUBBERBAND


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DISCLAIMER: NONE OF THE WORK ON THIS SITE COULD’VE BEEN REALIZED WITHOUT THE BRILLIANCE OF MANY OTHERS, TOO MANY TO NAME,  YOU KNOW WHO YOU ARE.