ROLE ··········· Writer
CREATED WITH ··· Nike Creative Studio
CLIENT ········· Nike
MADE IN ········ 2021/2022
CREATED WITH ··· Nike Creative Studio
CLIENT ········· Nike
MADE IN ········ 2021/2022
Nike Forward:
Less Carbon.
Less Carbon.
No Water.
One Planet.
Nike Forward is the latest advancement in over 30 years of sustainability-minded innovations, joining the ranks of Nike Air, Flyknit, Flyleather, Space Hippie and Next Nature.
Together with the internal team at Nike I am proud to have contributed an essential piece in the branding of “Forward” through its name and language; positioning it as an innovation platform.
With an average of 75% reduction in the carbon footprint for this first generation material, alongside zero water usage, Nike Forward aims to “accelerate a culture of innovation at Nike to help protect the planet and the future of sport” as said by Janett Nichol, VP Apparel Innovation, NIKE,Inc.
Together with the internal team at Nike I am proud to have contributed an essential piece in the branding of “Forward” through its name and language; positioning it as an innovation platform.
With an average of 75% reduction in the carbon footprint for this first generation material, alongside zero water usage, Nike Forward aims to “accelerate a culture of innovation at Nike to help protect the planet and the future of sport” as said by Janett Nichol, VP Apparel Innovation, NIKE,Inc.
About
For a decade I have tried to help brands, artists and agencies resonate within the evershifting cultural currents that make up our contemporary lives. As the mediated landscapes shift by the second, it’s often not enough to inflitrate the chatter: instead one has to define the conversation.
This is what I’ve aspired to do ever since joining Droga5 NY, in 2012, and continue to do so today in a freelance capacity with every project I take on; whether in service of studios, agencies, brands, products, musicians, film labels, fashion houses or otherwise.
As a Creative Director I am always creating in collaboration, with the written word as my executionary skill—while also sometimes operating as brand strategist, copywriter, researcher or art director.
CORE ROLES
1. CONCEPTING
Creating accessible and desirable ideas at the core of brands and campaigns.
Creating accessible and desirable ideas at the core of brands and campaigns.
2. PRESENTING
Communicating the ideas to creative teams, clients and stakeholders.
Communicating the ideas to creative teams, clients and stakeholders.
3. DIRECTING
Guiding, creative directing and casting those who make the idea a reality.
Guiding, creative directing and casting those who make the idea a reality.
CORE COLLABORATORS
MARC VERMEEREN / DANIEL SUMARNA
TAL MIDYAN / CARLA HJORT / OMAR ALMUFTI
FERDINANDO VERDERI / YASMIN DIKKEBOOM
RUBBERBAND
DISCLAIMER: NONE OF THE WORK ON THIS SITE COULD’VE BEEN REALIZED WITHOUT THE BRILLIANCE OF MANY OTHERS, TOO MANY TO NAME, YOU KNOW WHO YOU ARE.