For a decade I have tried to help brands, artists and agencies resonate within the evershifting cultural currents that make up our contemporary lives. As the mediated landscapes
shift by the second, it’s often not enough to inflitrate the chatter: instead one has to define the conversation.
This is what I’ve aspired to do ever since joining Droga5 NY, in 2012, and continue to do so today in a freelance capacity with every project I take on; whether in service of studios, agencies, brands, products, musicians, film labels, fashion houses or otherwise.
As a Creative Director I am always creating in collaboration, with the written word as my executionary skill—while also sometimes operating as brand strategist, copywriter, researcher or art director.
Creating accessible and desirable ideas at the core of brands and campaigns.
Communicating the ideas to creative teams, clients and stakeholders.
Guiding, creative directing and casting those who make the idea a reality.