Hi, I’m Bryan Wolff, 
I’m a writer, thinker and sometimes Creative Director, preferably acting more as translator than creator. 

When not working to make a living, I try to think in non-absolutes, to stay balanced in the nuanced grey, and attempt to narrate urgent new complexities.

I.e. how do we want live today for the futures we need tomorrow?

Currently working through APOSSIBLE, post-office, and Decentralized Agency.

Limited freelance worldwide. Based in Amsterdam.

I love a cold-call so say hi.
I love updating the lists on here so check back in, or follow along.

skip to work:

 
ongoing thoughtsdate is “last edited on” are.na

    recently readdate is “read/added to” are.na

      recently seenlegenda is movie, series, book, “exhibition”

      • Aug 20th, 2025 Shy by Max Porter
      • Aug 17th, 2025 Weapons
      • Aug 17th, 2025 On the Calculation of Volume: Book II by Solvej Balle
      • Aug 16th, 2025 La Chimera
      • Aug 11th, 2025 Pan by Michael Clune
      • Aug 10th, 2025 La La Land
      • Aug 8th, 2025 Weapons
      • Aug 6th, 2025 Eternaut
      • Aug 4th, 2025 Palm Springs
      • July 31st, 2025 Eternaut
      • July 30th, 2025 The Empusium by Olga Tokarczuk
      • July 26th, 2025 Eternaut
      • July 25th, 2025 Monster
      • July 20th, 2025 On the Calculation of Volume: Book I by Solvej Balle
      • July 20th, 2025 Festen
      • July 20th, 2025 Too Much
      • July 19th, 2025 Woman on the Edge of Time
      • July 19th, 2025 How to Blow Up a Pipeline
      • July 17th, 2025 Too Much
      • July 16th, 2025 F1
      • July 15th, 2025 Too Much
      • July 13th, 2025 Superman


      listening to:
      • Alex G - Headlights
      • Arctic Monkeys - The Car
      • Two Shells - IIcons
      • caroline - caroline 2
      • Smerz - Big city life
      • Djrum - Under Tangled Silence
      recent output
      Role: co-writer on “Bookclub Anything,” an essay for The GOODList.
      Role: naming and continued director of creative for the non-profit APOSSIBLE.
      Role: co-writer on essay as Decentralized Agency for Real Review
      Role: co-founder of post-office, a directly democratic space.

      times I’ve been hired to write and think for brands:
      A24 Public Access
      This one time event was held in the summer of 2019, across six billboards in the US. Each minimal white billboard was turned into a cinema overnight. Each hosted movies in the areas and for the fans that made A24 what it is today.

      Role ······ Creative Director
      Hired by  ········· Mythology
      Client ···························· A24








      Write, Camera, Action
      Over the years I have assisted Ferdinando Verderi and his team during their Creative Direction of various fashion campaigns, amongst them for Prada, Stone Island and Louis Vuitton. 

      While helping conceptualize campaigns in the early days, the last few years I have been exclusively involved with production — assisting with directing, guiding models and actors, or rewriting dialogue and actions on set.

      Role ················ On-set directing/writing
      Hired by ·················· Ferdinando Verderi
      Clients ············· Prada, Stone Island, etc.



      Nike Forward
      Working with the Nike Creative Lab I strategized and named their latest innovation platform that reduces 75% of its carbon footprint through a first generation material.

      Role ······································· Naming
      Hired by  ······ Nike Creative Studio
      Client ·········································· Nike

      Vevo Rebrand
      In preparation for a redesign of the Music Video destination Vevo, I helped PORTO ROCHA to listen to the people at the center of it. 

      Over the course of 2 weeks we conducted one-on-one interviews with stakeholders, which resulted in the work you can see here on PORTO ROCHA’s own website. 

      Role ······ Strategist/Researcher
      Hired by  ······· PORTO ROCHA
      Client ··································· Vevo





      Uncut Gems Merch
      "So Look…Let's F**King Bet On This" — While the idea to let people bet on how much the movie would gross its opening weekend could unfortunately not be realized, we were happy to see some of the merch ideas pop up at the Uncut Gems pop up (held in the actual diamond district where the movie takes place and was shot). 
      Role ·································· Concepting
      Together with ······· Marc Vermeeren
      Hired by  ······································· A24




      projects I contributed to as core writer/concepter:





      back to top
      (1)
      (2)
        
      (3)
      (4)
      (5)
      COINS?

      Lately, and maybe always, I’ve been obsessed with coins — despite never collecting them. From ideas about new local currencies to the tangibility of them as talismans, they call something up in me. Even if they haven’t fully found their place yet. So for now one coin randomly generates at the top of this site as a little decoration. 

      I’m especially fond of coin (1) (in fact not a coin, but a commodity — and yet its shape is perfect). The plus, or cross, is a non-religious symbol here but lends itself to a similar grounding: a reminder of trying to stay balanced between different axes:

      • the individual ↔ the collective
      • the present ↔ the future
      • mittigate ↔ adapt
      • systemic ↔ direct
      • effort ↔ affordance
      • ignorance ↔ infomania

      1. Homer, 2. Jorge Luis Borges, 3. Stephen Hawking, 4. Ancient, 5. Hobo Nickel



      © 2025 BRYAN WOLFF — EMAIL — IGDISCLAIMER: I WORK AT MINIMUM IN THE FOOTSTEPS OF OTHERS AND AT MAXIMUM IN SERVICE OF OTHERS, THEIR BRILLIANCE IS TOO MANY TO NAME,  THANK YOU, THANK YOU, THANK YOU, I HOPE YOU KNOW WHO YOU ARE.